As a child of a small business owner, many of my memories include hiding behind boxes in my father’s warehouse,  helping the bookkeepers sort invoices, or spending weekends minding the front cash. Now, my husband and I (also the product of a family run business) are entrepreneurs. It takes immersing your life and your family into a business to really understand the hustle. That is why at Hip Mommies, we passionately support our small business retailers whenever we can. These shops and boutiques are the life blood of a thriving community, and here we feature some of the shops that we work with from coast-to-coast. 

Business Name: Hip Kids
Store Address: 233 Princess St. Kingston Ontario, K7L 1B3
Website Address:
Shop Owner’s Name: Wilhelmina Drake
Kids:  One Daughter, Madelyn age 3.


What is the Story behind your business? Why choose the world of baby?

In a previous life I spent two years working as a sales rep in the baby world. When we moved to Kingston for my husbands job the jobs were limited in my field (social work) so we opened a baby shop on the main strip downtown!

Why did you decide to go into business for yourself?

Finding a flexible job in my field was challenging – I also was not sure I wanted to go back into that world – so I decided to create a job for myself.

What is the most challenging part about being an entrepreneur / working mom?

The balancing act of the never ending work day!

What motivates you?

The baby world is an industry that is always changing. There is always something new and exciting right around the corner.

What is your Super Power?

Coffee Consumption

What is something that you think people should know about you or your business?

Hip Kids carries a great selection of Canadian products – this country has so much to offer for little ones.

Who is your supporting cast of characters? (who needs a shout out):

My husband, My babe and my amazing staff! HK would not be the success it is without their amazing support and hard work.

Hip Kids

Hip Kids

See why we love this shop

Hip Kids

nest designs leaves green sleep bag

ezpz Mini Mat in Pink

avaliable at Hip Kids, ezpz Mini Mat in pink

Outdoor Voice

Welcome to Outdoor Voice, the blog for parents from Hip Mommies. We feature products of course, but also share reviews, host giveaways, and have moms that are doing great things share a bit about themselves. We are huge into Mom Crushes, parenting hacks, tips, kids, DIY recipes and more for the modern Canadian family. Want to participate? Send us an email!

Jennifer Myers Chua

Jennifer Myers Chua

Creative Director

email me: [email protected]


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