We do more than send out line-sheets. We believe in forming real relationships with our retail partners. 

Our carefully curated lineup includes the useful, practical, well made essentials that Canadian parents are looking for. We are serious about third party safety testing, responsible manufacturing and making sure that our retailers know that they won’t be forced to clear out our products or deal with recalls.

A carefully curated collection of thoughtfully designed, quality products that Canadian parents want.

No matter the size or location of your shop—whether small boutique or store with several locations—what you sell is what sets you apart. We want to help you source the goods we know your customers will love. How do we know? We use and love every product we distribute, with our own families. We are parents of young children, so we know what parents want and need. Plus, we exhibit at and attend major international industry trade shows. We choose only products we love and stand behind and we have real relationships with all of our suppliers. Like, we’re friends, not just business acquaintances. With 14 brands and more than 300 SKUs, we can help you stock your shelves with the products that young Canadian parents want.

Proven safe, non toxic, ethically manufactured goods.

Before accepting a new product, we review all the safety testing reports ourselves, both from the manufacturer and third-party reports (which we require). We only work with businesses that practice responsible manufacturing and are dedicated to leaving a smaller carbon footprint. We care about worker rights and safety, living wages, health and safety and environmental and social stewardship. You get safe, green, ethical products and we do all the research. 

Economical shipping from the Greater Toronto Area.

We have a commitment to quality customer service. By working with a variety of carriers, we can offer efficient and economical shipping, no matter the location. Shipping is affordable, but also effective and fast. Your order is efficiently picked and packed the same day the order is received and we ship out every business day from our centrally-located warehouse in a suburb of Toronto. In the GTA? Pickup is an option for smaller orders.

Our easy to use ordering system is available 24/7.

We make ordering our products simple. Tired of fussing over catalogues and line-sheets? Order online with our easy-to-use, mobile-friendly system. Want more human interaction? You can also order by phone, email or even fax—whatever works for you. Hip Mommies has a convenient wholesale ordering system that displays what we have in stock, what’s new in stock, pricing and descriptions. If you have ever shopped online, you be able to use our solution, with ease.

Competitive pricing with great margin potential.

Our prices are in Canadian dollars. We offer great margin potential as close to keystone pricing as possible and our imported goods are within an average of 5 percent of the U.S. price, after exchange. At Hip Mommies, we prioritize independents over big box or discount stores. We are all about shopping small and local, so we know how to work within your budget to maximize your sales. We pride ourselves on reasonable minimum orders and no case quantities and you can mix and match products across our brands. We want to see you succeed.

Unparalleled customer service.

We want to support your business. We see ourselves as partners, and are here to help you make sales. Want an answer quickly? We are available on the phone, via email or on social media and will get back to you ASAP. We’re also happy to book a Facetime, Skype or in-person demo of any of our goods at any time. Plus, our regular, informative newsletters keep our retailers in the know.

Supporting indie, brick and mortar boutiques is our specialty.

Our products are in more than 350 boutiques Canada-wide. Supporting small business is one of our core values so we prioritize brick and mortar independent retailers and focus on Specialty.

Built-in marketing tools.

We want you to succeed. We have an enormous collection of brand, product and lifestyle photography and we provide marketing collateral stickers, window decals, informational postcards and poster designs. Want some more exposure? We have retail profiles on our blog and we share those on social media. This backlink is helpful for your search engine optimization (SEO) and we purchase digital advertising for that post, targeted to consumers in your postal code. Our social media has a tonne of useful content you can share, but we also send social media shareables in our newsletters, which is key content you can use to help promote our brands to your audience. Like we said, we want you to succeed and we want to make it easy.

You are in Good Company

At Hip Mommies, we have relationships with Canada’s top retailers. We prioritize brick and mortar, independent retailers and focus on specialty. In addition to baby boutiques we supply general stores, pharmacies, health food and pet stores. Some of which, we have been working with for over a decade. 

Specialty Canadian retailers serviced by Hip Mommies distribution logos
Hip Mommies Distribution's Canadian digital influencers using ezpz

Modern parents look to social media before they make purchases. And these goods are all Insta-worthy.

Have you seen us on Instagram? We have a successful influencer program with dozens of Canadian moms. We partner with women all over the country and ask them to direct potential shoppers to their nearest independent boutique. These social media mavens create authentic, creative and custom content featuring the products you sell, and they share it with their loyal following, often within their own community. Have an influential parent in your neighbourhood? Send us their handle and we are happy to connect. Beyond paid partnerships, we have friendships with some of the most admired Canadian Influencers and relationships with key members of niche communities like baby led weaning. In addition to Instagram, we have a dedicated social media team happy to share and repost your content, and we are always looking for way to support your shop. Follow along and share in the conversation on the platform of your choice.

We distribute useful, well-made, thoughtful, mom-approved, safe products that are manufactured in a responsible way. We look to partner with suppliers that are good people, supporting good causes, and that are doing business ethically.

Please note that we work with independent brick & mortar boutiques and select chain retailers. We do not drop ship or sell to online-only stores at this time.


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We do not service e-commerce only businesses at this time. Do you have a Brick & Mortar Location?

What lines are you interested in carrying?

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Are you ready to be partners?

We maintain a small lineup of brands that we truly believe in. We see ourselves as an extension of your brand in Canada. As partners, are are committed to giving your brand the attention it needs to grow in Canada, and we operate with authenticity. Want to learn more about the Hip Mommies approach? 

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