We are Hip Mommies. Canadian distribution of health, baby and pet products for happy & healthy families.

We are a company that believes that business can be done better, and that we can make a difference in the lives of Canadian families (and hopefully the world too).

Welcome to Hip Mommies!

In the summer of 2004 we started (then known as Hip Mommies and Phat Babies) as a brother and sister team in a makeshift home office/warehouse.  In the beginning we hadn’t yet established our relationship with retailers, but we decided to get into the industry because we believed in the product we distributed, and felt others would to.  Those early days were challenging, exciting, and a little scary, but we knew we were onto something as we quickly outgrew our space and became one of the most respected distributors in baby, infant, and health.

We are passionate about helping Canadian families lead healthy lives.  As young parents ourselves, we understand how difficult it can be to make the right choices.  We know that modern families are seeking out different things than the parents of even a decade ago.  We are concerned with protecting our families from chemicals and protecting the environment that we leave for them.  We understand the need for multi-functional products because we want to live with less, and be able to live quality lives in smaller spaces.

We seek out  useful, well-made, thoughtful, mom-approved, safe products that are manufactured in a responsible way.  We look to partner with suppliers that are good people, supporting good causes, and that are doing business ethically.

Our lineup is thoughtfully curated and we focus on a small range of lines that we love.  Our success comes from dedicating our time to brands that we truly believe in and from the relationships that we have with our suppliers & retailers.  By maintaining a smaller lineup we can give each line the attention it requires to grow organically within Canada.

The Hip Mommies team comes from diverse backgrounds – culturally and professionally. We have degrees in psychology, new media, and digital imaging. We have experience in video production, teaching english in Japan, illustration, line cooking, television, working in creative departments in major corporations and living for months out of a backpack.

We are children of entrepreneurs, and remember growing up in warehouses ourselves.  The entrepreneurial spirit that we were taught lives on, and although there has been some changes to our leadership team,  we are still family-run today.

We understand social media, the web, and how these influence the decisions that moms make when choosing products for their families.  We use technology responsibly to improve our efficiency, allowing us to spend more time on customer service without relying on an outbound sales team. We place priority on customer service, and you can connect with one of the core team members any time if you wish.  We recognize that we are partners with both our suppliers and our retailers, and we make choices that benefit us all.

We conduct business with integrity and transparency.

Meet the Team

If you interact with Hip Mommies, these are the faces you are likely to see first.  We are a family owned and operated business, and have been since 2004.  There are several Chua’s behind the scenes, but this husband and wife team do most of the face-to-face.

Joseph Chua

Joseph Chua

co-founder / director

Joseph (Joey) Chua has spent the last twelve years as director of Hip Mommies.  Coming home to Canada from Japan to start the business in his early twenties, Joey was not sure where the baby industry would take him.  More than a decade later, he views the challenges of business as a great compliment to his love of competitive sports. (Lets go Raptors!)

Joey spends his days connecting with retailers and forging relationships, and he spends his nights playing pickup basketball, building block towers with his toddler, walking the family French Bulldog through East Lynn Park, and dreaming of adventure travel destinations.  He is passionate about good eats, family life, retro Air Jordans, irezumi, adventure travel, playing guitar, and using his backyard smoker (his new found obsession.)

email me: [email protected]

Blanca Myers

Blanca Myers


Blanca Myers is our resident number cruncher, home renovation specialist and murder mystery fanatic. Originally from Berlin,Germany, Blanca exhibits the German traits of directness and order. Keeping meticulously organized files, records and folders, Blanca loves only one thing more than her label maker and that is her granddaughter, who she loves to spoil. Incredibly self-reliant, Blanca’s proudest accomplishment has been raising three girls as a single mother.

Blanca can usually be found covered in drywall mud, on the phone with Quickbooks tech support, creating digital photo albums for every occasion or feasting on salmon sushi in front of Murdoch Mysteries. Newest goal? Every escape room in the city. Quiet and reserved in her youth, Blanca has a new-found love for adventure, especially if she can bring her granddaughter along for the ride.

email me: [email protected]

Jennifer Myers Chua

Jennifer Myers Chua

creative director

Jennifer Myers Chua is an all round creative type and asian-food enthusiast.  Obsessed with culinary pursuits and whitespace; Jennifer spends her days with Hip Mommies working as creative director and contributing to our blog and social accounts. She spends her nights pinning and deconstructing recipes in anything but maternity jeans.

Before Hip Mommies, Jennifer worked as a digital art director for HGTV.ca and Food Network Canada.  She also lent her talents to an animated children’s show with CBC, tried culinary school (not a great idea during your first trimester) and ran a freelance web business from Northern Thailand.  She is passionate about cycling, Instant Pot, motherhood, books, yoga, colour palettes, wandering through big cities, and trying to live as a minimalist with a young family.

email me: [email protected]

Sue-Ann Wong

Sue-Ann Wong

manager of operations

An organizer at heart, Sue-Ann manages most of the operations at Hip Mommies. This includes but is not limited to: inventory management, picking & packing, logistics, and child / dog minding. Having incredible taste and a knack for visual merchandising, she has helped design and style our new showroom. Sue-Ann’s impressive work history includes stints in the house of commons and the art department of a television production company. Entrepreneurially minded, Sue-Ann has owned and operated both a jerk restaurant and a home decor / gift boutique in South America. On top of all of that, she is also a doting auntie and she may-or-may-not be a ninja.

Aside from being our resident “spark joy” expert, Sue-Ann also has a flair for domestic pursuits.  She can often be found shopping for fresh cut flowers (Hydrangeas and Peonies top the list) baking lemon squares, or beautifying her home. The remainder of her time is split between spoiling her toddler nephew or noshing on pork-bone soup (she has been converted!) with the rest of the team.

email me: [email protected]


We work with retailers that have a brick & mortar storefront, and prioritize boutiques.

Please Support your local boutique #shoplocal

Wholesale Accounts
Health & Wellness Affiliates

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