The Canadian wholesale distribution company that’s setting a new standard.

Boutique importers and distributors of sustainable and innovative goods for the conscious Canadian retailer.

Skip the tradeshow. There is a better way to find product for your store

Dread wandering aimlessly through tradeshow aisles, far away from home? Those days are over. 

Take back your time and order from the comfort of home. We make stocking your shelves easy with a curated collection of goods that are popular with modern parents.  

Stay close to home and source carefully-vetted, unique, and quality items.  Our brands are innovative, selected for specialty retail, and most often, women-owned. All our brands are insta-famous.

It’s wholesale without travel, and without the hassle.

No fiddling with line sheets and matching SKUs to catalogues.

Stocking your shelves with goods that will sell doesn’t have to be stressful. Place an order when it works for you, our mobile-friendly ordering system is available 24/7. It is easy to use and intuitive — and all stock levels are accurate.

Weekly newsletters keep you up to date with what is freshly stocked. Like having a look book? Our digital catalogue is always updated with what’s new. Our system gives you more time to focus on the incredible customer service your customers have come to expect.

Because no one wants to buy for the clearance bin.

Wading through a large catalogue can be overwhelming. It’s not always easy to see which goods are going to sell. Let’s simplify. 

Hip Mommies has a narrow product focus inspired by the modern Canadian home.  Pick and choose products from each brand — you are not forced to commit to the entire line or to invest in case packs.  Mix and match to create an order that works best for your shop. 

If a product is not selling, it won’t be available.  If a brand is not performing, we stop carrying it. We keep you updated with our top sellers, most popular SKUs and we stock accordingly. 

Need some guidance? We have all the sales data easily accessible and are happy to walk you through what is going to sell — no pushy salespeople.

Sustainable? Yep! Innovative? Check. You can feel good about stocking these products.

Thoughtfully Designed

Problem solving, developmentally appropriate goods designed with little one's health and wellbeing in mind. Thoughtful design also means carefully considering the product's impact, usage, lifecycle and materials.

Responsible Manufacturing:

We hold our suppliers to a high standard, and require third party certifications. This is to ensure that the factories manufacturing the goods are making resposible environmental choices, not using child or forced labour and that they are closely monitored.

Safety Testing & Non Toxic Goods:

Lead, BPA, Phthalates and other toxic additives are commonly found in kid's products. Even the ones that are labelled as "free." We require independant, third-party testing facilities and testing reports for all of the goods we carry.

Earth Friendly & Sustainable Materials:

We are always on the lookout for materials and manufacturing processes that are friendly to our earth. If its not able to go into the blue bin, you can return anything we sell to us - and we'll properly recycle it through our partnership with Terracycle.

Functional & Multipurpose:

We like things that look great and look to fill our homes with beautiful things that are made for more than one use. From goods that are designed to take you through ages and stages, to play mats that double as educational tools or decor - we've made sure that everything we stock has a firm purpose - or two! And that it fits in and functions well in the home.

Here’s what ordering for your shop looks like with Hip Mommies. You choose which products to carry, we take care of the rest.

  • Place your order online 24/7

    Browse a carefully curated selection of thoughtfully designed, responsibly manufactured goods selected for specialty retail. Getting an account is free and easy. Have a brick & mortar location? Expect approval within 24 hours.

  • Your order ships within 48 hours from Toronto

    No import fees, long wait times or dealing with conversion rates. Your order is shipped from our centrally-located warehouse just outside of Toronto using the most economical carrier available. No more waiting weeks or being surprised by costs.

  • Ongoing support to delight your customers

    Our retailer kit features a collection of brand, product and lifestyle photography, plus marketing collateral. Not sure what to share? Our newsletters feature social media share-ables, and we have ready-to-go videos for you, giving you key content you can use.

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Live spreadsheet free and order wholesale! Accurate stock levels online 24/7.

Our mobile-friendly ordering system means you can see what’s in stock from your shop computer —or your sofa. We don’t judge. Quickly access your order history and find UPC info, pricing, dimensions, shipping weight, all at a glance.

Place Your Order Online

When it’s time to make sales, finding all the assets you need in one place.

Product packaging and lifestyle photography is sorted by brand. You’ll find sales sheets, videos, and ready-to-go digital ads. Graphics sized for social media, including Instagram stories, make it easy to share — even without a social media manager. Newsletters keep you up to date on product launches, restock;  and fresh social media ideas. Your content is done for you!

The Retailer Kit

We’ve been helping independently owned boutiques and specialty retailers bring the best brands to their customers since 2004.

With a focus on supporting small business, we’ve spent 20 years learning from boutiques like yours, what you uniquely need to be successful. You can have wholesale without: 

  • Complicated line sheets
  • Matching SKUs to a catalogue
  • Pushy sales people
  • Per brand minimum order quantities
  • Being forced to order by case pack
  • Discounting  goods that won’t sell
  • Dealing with unsafe goods or recalls
  • Converting from USD or dealing with surprise fees and duties
  • Being frustrated over long ship times
Join our roster of exceptional retail partners

View the Hip Mommies catalogue for free, and start dreaming of these goods in-store.

Online and ready to browse, our catalogue is optimized to be viewed on your laptop, tablet, or phone, so you can take a look at your desk, or on your sofa. No judgments here.

See something you like? Apply for a wholesale account and access the online ordering system to place an order.

Launch the Catalogue

Please apply for a wholesale account using the form below. Hip Mommies partners with Canadian retailers with physical storefronts and select online stores. We are committed to collaborating with retailers who share our values of quality and customer care. Therefore, we do not work with Amazon resellers, group buy accounts, dropshippers, or businesses that do not align with our standards.

If you are looking to purchase feeding items in bulk for medical purposes, please submit your request via the form. For use in daycares or childcare centres, please visit this link.

Apply For A Wholesale Account here. (Please include URL, shop address and business number.)