Pull Up The High Chair— We’re Happy You’re Here

Glad you dropped by. We're a tight-knit crew running the show here in Toronto, and since 2004, we’ve been all about hooking up large retailers and independent Canadian boutiques with some of the most design-forward, safest baby gear on the planet. We've also been hooking our moms up with jobs (seriously they are all a part of this too.)

We decided to turn our family affair into Canada’s go-to for top-notch baby stuff 20 years ago. It all started when our co-founder (and supermom of four) couldn't find the cool baby gear she loved here at home. So, she brought her baby brother back from Japan to shake things up in the Canadian market. Sure, he was barely in his 20s and knew next to nothing about babies, but he was up for the challenge.

Fast forward a bit, and as her kids grew up, she passed the torch to her brother and his creative-director wife. Perfect timing, too—she joined just as their first little one was on the way. With a positive pregnancy test in one hand and a severance package in the other (thanks to a corporate layoff), she was ready to dive into the family business with all her first-trimester energy.

Since then, we’ve been on a mission to connect Canadian stores with baby gear that truly makes a difference. We’re all about finding products that solve real parenting problems—items that are not only safe and practical but also bring a little style to the table. Everything we carry is made right, with no corners cut.

And before anything lands in your shopping cart, it has to pass our own family test—right here in our home. What does that mean for you? A handpicked collection of the best, safest and most practical baby and toddler essentials out there. No fluff, no filler—just the good stuff.

Oh, and that first sale? Shopify loved our story so much they made a whole video about it. 

Hip Mommies is redefining baby product distribution in Canada. We’re boutique importers and distributors of sustainable, innovative goods for conscious Canadian retailers—and the proud distribution partner of ezpz!

In 2024 we are Celebrating 10 years with ezpz!

We’re proud to be the exclusive distributor of ezpz in Canada—a brand that truly stole our hearts.

We’ve been huge fans and partners ever since the Happy Mat hit the scene, and we’re here to share the best of ezpz with you! Unlike any other brand we’ve encountered, ezpz uses experienced feeding experts to design their products. Their in-house Pediatric Feeding Specialist, Dawn Winkelmann (M.S, CCC-SLP), ensures each item supports developmental milestones, making ezpz the #1 trusted brand in the feeding space.

We adore ezpz for so many reasons. They’re transparent about their manufacturing processes and safety standards, setting a high bar in the industry. As a 100% women-owned and run business, ezpz revolutionized the feeding category with their innovative Happy Mat and silicone dishware, turning it upside down.

Their thoughtful designs help little ones meet important mealtime milestones, and we’re proud to be a part of their journey in bringing these amazing products to Canadian families.

And here’s a fun fact: our daughter was one of ezpz’s first models—she’s even one of the babies featured on the Mini Mat packaging!

Wanna chat? Hit us up on Instagram (where we hang out the most), or Tiktok when we figure that out.

Looking for a Wholesale Distribution Company for Baby Products in Canada?

If you're curious about partnering with us for wholesale opportunities, you can learn more here. Suppliers, visit here.

Doing business with a heart and a whole lot of hustle—that’s the Hip Mommies way. Welcome.

Jennifer, Joey, Sue-Ann and fam.