{"title":"Pre-Feeding Tools","description":"\u003cp\u003eDesigned by a speech-language pathologist and pediatric feeding specialist, these pre-feeding tools help prepare babies for starting solids — from gum massage and oral motor development to first bites.\u003c\/p\u003e","products":[{"product_id":"ezpz-baby-led-toothbrush-in-blush","title":"ezpz Baby-Led™ Toothbrush","description":"\u003ch2\u003e\u003cstrong\u003eWhy You’ll Love the ezpz Baby-Led™ Toothbrush\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe ezpz Baby-Led™ Toothbrush makes it easy to introduce your baby to oral care while promoting independent habits. Designed with soft silicone bristles, it gently cleans gums and new teeth, and the sensory bumps offer tactile feedback that supports oral awareness. With a short, easy-to-grip handle, this toothbrush encourages hand-to-mouth coordination, helping babies practice self-feeding skills. Crafted from food-grade silicone, it’s safe, durable, and easy to clean—perfect for establishing a positive oral care routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleaning\u003c\/strong\u003e: Soft silicone bristles provide a gentle, safe clean for gums and new teeth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncourages Independence\u003c\/strong\u003e: Easy-to-hold handle supports hand-to-mouth skills and early self-care habits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensory-Rich Design\u003c\/strong\u003e: Tactile bumps stimulate sensory awareness, aiding in oral development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe and Durable\u003c\/strong\u003e: Made from food-grade silicone that’s dishwasher-safe and built to last.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ezpz","offers":[{"title":"Blush","offer_id":41358696677463,"sku":"PCBTB005","price":12.5,"currency_code":"CAD","in_stock":true},{"title":"Pewter","offer_id":41358696710231,"sku":"PCBTP003","price":12.5,"currency_code":"CAD","in_stock":true},{"title":"Sage","offer_id":41358696742999,"sku":"PCBTS001","price":12.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_baby_led_toothbrush__blush__main2.jpg?v=1731194081"},{"product_id":"ezpz-baby-led-toothbrush-sensory-tongue-depressor-dual-pack","title":"ezpz Baby-Led™ Toothbrush + Sensory Tongue Depressor Dual Pack","description":"\u003ch2\u003e\n\u003cstrong\u003eWhy You’ll Love the Baby-Led™ Toothbrush + Sensory Tongue Depressor\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eAn all-in-one toolkit for building a positive, healthy oral care routine right from the start. The soft silicone bristles of the toothbrush gently clean gums and new teeth, helping babies get comfortable with brushing and laying the groundwork for self-care. The Sensory Tongue Depressor lets parents check for emerging teeth, leftover food, or signs of illness and helps prepare little ones for dental visits and assessments for ties. Made from durable, food-grade silicone and dishwasher-safe, this set is built to last and designed with baby-led care in mind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToothbrush’s silicone bristles gently clean gums and teeth, encouraging independent brushing habits.\u003c\/li\u003e\n\u003cli\u003eTongue depressor allows easy checking for teeth, leftover food, illness, and other oral health markers, easing the path to dental check-ups.\u003c\/li\u003e\n\u003cli\u003eMade from 100% food-grade silicone and stainless steel, designed to be durable and easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ezpz","offers":[{"title":"Blush","offer_id":41020195635287,"sku":"PCDDB005","price":16.5,"currency_code":"CAD","in_stock":false},{"title":"Pewter","offer_id":41335048634455,"sku":"PCDDP003","price":16.5,"currency_code":"CAD","in_stock":true},{"title":"Sage","offer_id":41335048601687,"sku":"PCDDS001","price":16.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_baby_led_toothbrush_and_tongue_depressor__sage__combo_pack_main.jpg?v=1731194678"},{"product_id":"ezpz-tiny-pops-twin-pack","title":"ezpz Tiny Pops Twin-Pack","description":"\u003ch2\u003e\u003cstrong\u003eWhy You’ll Love the Tiny Pops Twin-Pack\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Tiny Pops Twin-Pack brings twice the fun to your baby’s snack time! Designed as perfectly portioned, ½ oz popsicles, these molds are ideal for introducing your baby to frozen treats made from breast milk, formula, or smoothies. With short, rounded handles that fit tiny hands, Tiny Pops encourage successful grasping while also providing sensory stimulation with soft, frozen bumps that promote oral awareness. The silicone sleeve makes it easy to release each popsicle, and the compact stand fits seamlessly into your freezer. This twin-pack includes everything you need to make multiple pops at once, keeping snack time easy and enjoyable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePerfectly sized popsicles for babies, providing nourishment and sensory engagement.\u003c\/li\u003e\n\u003cli\u003eShort, easy-grip handles support grasping and early self-feeding skills.\u003c\/li\u003e\n\u003cli\u003eIncludes two molds, sleeves, stands, and four handles—ideal for prepping multiple popsicles at once.  \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ezpz","offers":[{"title":"Blush","offer_id":41346113634391,"sku":"PCTPB005 PCTPB005","price":60.0,"currency_code":"CAD","in_stock":true},{"title":"Oat","offer_id":41347657433175,"sku":"PCTPO002 PCTPO002","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_tiny_pops_twin_pack___blush__infant_popsicle__main.jpg?v=1730917034"},{"product_id":"ezpz-tiny-pops","title":"ezpz Tiny Pops","description":"\u003ch2\u003e\n\u003cstrong\u003eWhy You’ll Love the ezpz Tiny Pops\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe ezpz Tiny Pops are a safe, fun way to introduce frozen treats to your baby. Sized just right at ½ oz, each pop fits comfortably in your baby’s mouth, and the short, rounded handle is easy for little hands to hold, encouraging early self-feeding. Perfect for ages 4 months and up, Tiny Pops can be filled with breast milk, formula, or smoothies for a nourishing, cool treat. The silicone sleeve releases pops easily, while the freezer stand keeps them organized and ready to enjoy!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e½ oz portion size is perfect for little mouths, making frozen treats safe and fun.\u003c\/li\u003e\n\u003cli\u003eSoft bumps on the pop surface add texture, supporting sensory exploration and soothing gums.\u003c\/li\u003e\n\u003cli\u003eEasy-release silicone sleeve and freezer-friendly stand for simple, mess-free prep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDesigned by a Pediatric Feeding Specialist. \u003c\/span\u003eTo use: Freeze breast milk, formula, or a smoothie in the molds for at least 4 hours, and voilà – a nourishing treat that engages your baby's senses!  \u003cbr\u003e\u003c\/p\u003e","brand":"ezpz","offers":[{"title":"Blush","offer_id":41346113929303,"sku":"PCTPB005","price":30.0,"currency_code":"CAD","in_stock":true},{"title":"Oat","offer_id":41346113962071,"sku":"PCTPO002","price":30.0,"currency_code":"CAD","in_stock":true},{"title":"Pewter","offer_id":41346113994839,"sku":"PCTPP003","price":30.0,"currency_code":"CAD","in_stock":true},{"title":"Sage","offer_id":41346114027607,"sku":"PCTPS001","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_tiny_pops__blush__infant_popsicle__mold.jpg?v=1761577945"},{"product_id":"ezpz-oral-development-tools-3-pack","title":"ezpz Oral Development Tools (3-pack)","description":"\u003ch2\u003e\u003cstrong\u003eWhy You’ll Love the ezpz Baby-led™ Oral Development Tools\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe ezpz Baby-led™ Oral Development Tools are designed to support babies and toddlers as they practice essential movements for feeding and speech. These sensorimotor devices encourage munching, biting, and chewing—key skills for eating and early sound exploration. Each tool helps build strength in the lips, tongue, cheeks, and jaw, providing a foundation for safe, confident eating. With sensory bumps for added texture and a non-slip silicone grip, these tools can be used on their own or dipped in breast milk, formula, or purées for added fun.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports Key Movements\u003c\/strong\u003e: Helps babies practice pre-feeding, eating, and early speech skills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilds Muscle Tone and Strength\u003c\/strong\u003e: Targets the lips, tongue, cheeks, gumline, and jaw to support safe eating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEncourages Sound Exploration\u003c\/strong\u003e: Each tool encourages different speech sounds: \u003cstrong\u003eLoop\u003c\/strong\u003e: Promotes sounds like \"t,\" \"d,\" and \"n.\", \u003cstrong\u003eSmile\u003c\/strong\u003e: Supports sounds like \"e,\" \"s,\" and \"z.\", \u003cstrong\u003eStick\u003c\/strong\u003e: Encourages sounds like \"oh,\" \"oo,\" and \"w.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use\u003c\/strong\u003e: Use with or without food, or dip into breast milk, formula, or purées. 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Designed by ezpz’s Pediatric Feeding Specialist, Dawn Winkelmann, M.S, CCC-SLP, these tools help your little one strengthen their jaw, lips, and tongue, explore new textures, and get ready for their first bites.\u003c\/p\u003e\n\u003cp\u003eThis beautifully packed Kit includes the Sensory Tongue Depressor, Baby-Led™ Toothbrush, Oral Development Tools, and Tiny Pops. Each item plays a role in helping your baby develop the skills needed for safe, independent eating.\u003c\/p\u003e\n\u003cp\u003eYou’ll also receive expert step-by-step guidance, including a readiness checklist, a feeding pamphlet, and a QR code linking to videos that show exactly how and when to use each tool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy the ezpz developmental kits? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe’ve grouped the right products for each developmental stage so you can move through the feeding journey with ease — and confidence. Start here, then continue with Bundles 2–4 as your baby grows.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% food-grade materials (BPA, BPS, PVC, and phthalate-free).\u003c\/li\u003e\n\u003cli\u003eDishwasher safe and hypoallergenic\u003c\/li\u003e\n\u003cli\u003eDurable, non-fading silicone and stainless-steel components\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ezpz","offers":[{"title":"Sage","offer_id":43382934863959,"sku":"EZDK010001","price":70.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_kit-1__sage__prepare_for_starting_solids__main.jpg?v=1778792353"},{"product_id":"ezpz-baby-led-gumline-feeder","title":"ezpz Baby-Led Gumline Feeder","description":"\u003ch2\u003eThe ezpz Baby-Led™ Gumline Feeder helps babies practice their feeding, munching, and chewing skills safely.\u003c\/h2\u003e\n\u003cp\u003ePlace soft and moist strips of fruits, vegetables, meats, and carbohydrates into the silicone pouch, and observe as your baby explores a variety of tastes, textures, temperatures, and colours safely and independently.\u003c\/p\u003e\n\u003cp\u003eDesigned to pair with the Ice Tray.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeeder is sized for baby’s mouth + gumline\u003c\/li\u003e\n\u003cli\u003eSilicone pouch is shaped for soft baby-led weaning (BLW) food strips\u003c\/li\u003e\n\u003cli\u003eUse with strips of food or frozen breast milk, formula, or purees\u003c\/li\u003e\n\u003cli\u003eTiny holes release particles of food for safe self-feeding\u003c\/li\u003e\n\u003cli\u003eHole placement on the side of the feeder encourages tongue lateralization + munching skills\u003c\/li\u003e\n\u003cli\u003eShort, fat, round handle makes grasping more successful\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hip Mommies","offers":[{"title":"Sage","offer_id":43455086461015,"sku":"BLWGFR001","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0383\/2513\/files\/ezpz_gumline_teether__sage__silicone_feeding_tool_for_babies__main.jpg?v=1778790553"},{"product_id":"ezpz-ice-tray-for-the-baby-led-gumline-feeder","title":"ezpz Ice Tray for the Baby-Led Gumline Feeder","description":"\u003ch2\u003eWhy You'll Love the ezpz Ice Tray for the Baby-Led Gumline Feeder\u003c\/h2\u003e\n\u003cp\u003eThe Ice Tray is designed to pair with the Baby-Led™ Gumline Feeder. 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With designated spots for food strips, cubes, and purees, it supports self-feeding routines wherever baby goes (including daycare, restaurants, and more).\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe thoughtfully designed compartments support every stage of self-feeding. A leak-proof central compartment holds purees, dips, and sauces, while two long compartments are sized for food strips that encourage the palmar grasp. Two smaller compartments are ideal for cubed foods that help develop the pincer grasp. 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